KLABU is an NGO based in Amsterdam that works with refugee camps worldwide to broaden the accessibility of sports within them. KLABU installs sports facilities where the community can gather and play soccer, basketball and more using the maintained equipment donated by KLABU. The facilities offer full time jobs to community members and Avery Dennison initially established our partnership with them in 2019.

In 2020 Aaron’s team took the extra initiative to sponsor the club and launch two new iconic uniforms for the club which it sells in order to further support the refugee camps and run the business.

Those new uniforms, featuring an Avery Dennison chest sponsor logo, were featured in the FIFA 21 video game by EA Sports. The partnership and sponsorship garnered an internal leadership award for Aaron team at Avery Dennison.