In 2022 Aaron was introduced to Helen Hardy, founder of both Foudys and an inclusive football club in Manchester called Manchester Laces that welcomes players of all skill levels and who identify as female or non-binary.

After learning that Manchester Laces was a part of a larger Laces family we worked with both Manchester Laces and South London Laces to offer team sponsorship for the following two seasons. And in lieu of activating our front of jersey sponsorship we sought to donate that space to two footballing platforms that share our values and who have more local ties to each club.

We brought in Stadio to sponsor Manchester Laces and Versus to sponsor South London Laces.

As a collective of 5 brands, we all worked together to design and produce new uniforms for both clubs (both home & away) to kick off our partnership.