Two to three times per year the Premier League will host a match day watch party in a city across the United States in an effort to grow the fanbase. Former players make appearances and the entire weekend is broadcast on NBC Sports live on television and streaming platforms (NBC Sports, USA Network et al.)

Aaron leads a team at Avery Dennison that activates at each of these events and adds value to the fan experience. For each city we design and produce a city-themed Premier League jersey which we award to fans throughout the weekend. We also offer free Premier League jersey customization and bring with us the top selling name and number from each club to customize fan jerseys on site using heat presses.

The most recent event in Orlando saw Avery Dennison net 8 full minutes of dedicated airtime on NBC, an estimated value of over $250,000.